The Bruja Professor

What a Christmas! What Two Iconic Holiday Romantic Comedies Teach Us About Life, Love & History

General Overview

This past semester, I collaborated with my local theater, The Guild Cinema, in collaboration with my UNM Honors College Course, The Legacy of the Romantic Comedy, to host a double feature of two iconic romantic comedies, The Shop Around the Corner (1940) and Christmas in Connecticut (1945). Before each screening, I offered a brief lecture that explained:

  1. Why romantic comedies are worthy of serious study,

  2. How they both shape and reflect their cultural and historical moment, and

  3. What they teach us about life, love, and relationships.

Readers, the three-day event felt worthy of a holiday montage in a cheesy made-for-TV holiday romance. But instead of saving Christmas, organizing the town’s annual holiday market in five days, or entering a gingerbread-making contest, I gave short lectures, watched two of my favorite festive films on the big screen, and enjoyed a few nights of friends, family, and community. I tell you, there’s nothing like the healing pleasure of watching a movie in a darkened theater with people who are eager to enjoy good stories as much as you are. Bonus if they let you nerd out a bit about romantic comedy history and film analysis.

I then had the pleasure of recording an episode on Christmas in Connecticut for Every RomCom podcast. Jennifer Howell, the podcast host and author of “Cheek to Cheek” with the Rom-Com Genre: The Musicals of Fred Astaire and Ginger Rogers, invited me to speak after seeing my double-feature posted on Instagram. I am so excited to share our fantastic conversation with you! Check out our conversation here.

Below is the transcript of the event, with a few additions, including my works consulted. To quote Alexander Yardley at the end of Christmas in Connecticut, I found myself thinking after the event wrapped and the podcast episode was recorded, “What a Christmas!  Ho, ho, what a Christmas!”

Romantic Comedies, History, and Holiday Fantasy

These silver screen rom-coms do much more than give us a case of the warm and fuzzies—although that pleasure is important, too.

But before diving into a quick overview of these films, we first have to answer one important question: why are romantic comedies important? Romantic comedies reveal a great deal about the social norms and historical conditions that produced them, dramatizing the reciprocal relationship between cultural ideals and lived experience—what we often shorthand as “life imitates art and art imitates life” (Neale and Krutnik 12–15). At the same time, they explore the human condition through the lens of love, treating romance not simply as emotion but as an ethical and philosophical problem about how to live well with others (Cavell 1–7).

Romantic comedies also promise a HEA—a “Happily Ever After”—and that promise matters. As Stanley Cavell famously argues, the genre’s endings restore equilibrium and reaffirm the possibility of mutual recognition and companionship (Cavell 39–41). Tamar Jeffers McDonald similarly notes that romantic comedy offers emotional reassurance and narrative closure, a feature that becomes especially meaningful in times of cultural anxiety (McDonald 8–11). It is no coincidence that romantic escapism flourishes during periods of crisis; I personally wasn’t surprised to see that Emily in Paris and Bridgerton were two of the top shows in the dark days of the early pandemic.

Sometimes we simply need froth, levity, and lightheartedness.

Finally, romantic comedies often dramatize the tension between inner identity and outward social performance. Characters are frequently divided between who they are privately and who they must appear to be publicly—a theme that structures both The Shop Around the Corner (1940) and Christmas in Connecticut (1945), two films that effectively bookend World War II and offer contrasting visions of romance at moments when the meaning of home, love, and community was undergoing profound change (Cavell 27–33).

The Shop Around the Corner (1940)

This film has inspired several remakes, including In the Good Old Summertime (1949) and You’ve Got Mail (1998). Although both of those later versions clearly reflect the sensibilities of their own eras, The Shop Around the Corner remains a remarkably timeless classic, still emotionally resonant to audiences today.

The Shop Around the Corner represents what we might call the working person’s romantic comedy (Paul 97–120). Unlike some of Ernst Lubitsch’s more glamorous films, there is no frothy affluence here; instead, we encounter ordinary people, like Klara (Margaret Sullivan) and Alfred (Jimmy Stewart), trying to get by and, with a little luck, find love (Paul 97–120).

Much of the film’s tension lies in the characters’ need to simply survive the daily grind and their yearning for something more—whether that means being seen as a better version of themselves, engaging with loftier ideas, or experiencing tenderness and intimacy in a world that can feel indifferent (Toles 109–21). The story makes everyday consumerism and economic instability part of the emotional landscape, reminding us that even romance cannot be separated from the pressures of the workplace (Poague 144–56). These feelings are heightened with the looming war. In other words, many external forces shape a relationship—and yet, as the end of the film shows, love will always find a way, even in the most unassuming circumstances. 

The film is also very much a holiday-in-the-city story. Christmas magnifies the characters’ loneliness and financial anxiety. Still, the holiday also offers the possibility of genuine connection and prosperity. In the end, the protagonists manage to have the best of both worlds. They achieve a form of financial and emotional security while also obtaining the swoon-worthy romantic fulfillment that their epistolary identities promised.

Consumerism and economic instability are part of the emotional landscape of the film, reminding us that romance unfolds within material conditions rather than outside them (Poague 144–56). This is also a holiday-in-the-city film. Christmas magnifies loneliness, financial anxiety, and emotional vulnerability, while still holding out the promise of connection and prosperity (Horak). There are darker themes here, too. As critics have often noted, Lubitsch understood that you need darkness to emphasize the light—romantic fulfillment feels earned precisely because it emerges from economic precarity and emotional frustration (Paul 97–120). In the end, the protagonists get the best of both worlds: they achieve financial stability and also the swoon-worthy romance promised by their epistolary identities (Toles 109–21). The characters start the film in a state of scarcity—of money, of love, of community—and end in a state of abundance. 

Much like Pride and Prejudice, this film invites viewers to look beyond first impressions—and perhaps to be cautious about the kind of advice we take from romance novels. 

As Klara explains at the end of the film—tiny spoiler here—she modeled her romantic behavior on fiction, which is what set off their whole antagonistic workplace relationship in the first place:

“All my knowledge came from books, and I’d just finished a novel about a glamorous French actress from the Comédie Française… When she wanted to arouse a man’s interest, she treated him like a dog… My mistake was I didn’t realize that the difference between this glamorous lady and me was that she was with the Comédie Française and I was with Matuschek and Company.”

This moment crystallizes the film’s critique of romantic idealism and its insistence on emotional realism (Toles 113–16).

The dialogue throughout the film likewise reminds us that people are more complicated than they appear. Alfred Kralik observes that “people seldom go to the trouble of scratching the surface of things to find the inner truth,” a sentiment the film spends its entire runtime proving (Toles 109–11). 

It’s also worth pausing for a moment to consider that The Shop Around the Corner was made at the height of the Hollywood Production Code, which strictly regulated depictions of sex and desire. Films of this era could not show overt physical passion, so directors had to develop more subtle—and often more inventive—ways of conveying sexual attraction (Karlyn 69–86). Lubitsch, famously associated with what critics called the “Lubitsch Touch,” specialized in innuendo, implication, and suggestive dialogue rather than explicit display (Paul 97–120).

In this film, desire is expressed through letters, witty sparring, and metaphor rather than physical contact. Klara’s epistolary enthusiasm is unmistakable when she writes, “I took you out of your envelope and read you, read you right there.” That single line does far more erotic work than an on-screen kiss could have accomplished under the Code (Karlyn 76–79).

This is echoed later in Alfred’s confession when he finally reveals himself as her secret pen pal: “My dearest, sweetheart Klara—I can’t stand it any longer. Take your key and open post office box 237, and take me out of my envelope and kiss me.” Desire here becomes linguistic, psychological, and imaginative rather than visual (Cavell 45–48).

This reliance on implication rather than explicit sexuality allows the film to feel surprisingly modern. We lean in, participating in the erotic tension by noticing what remains unsaid. Desire then becomes something linguistic, psychological, and emotional, not just physical, which gives the romance a depth and intimacy that transcends its era—and makes that final kiss all the more rewarding.

There’s even a moment at the end where Klara asks to see Alfred’s legs before she commits. He pulls up his pants and shows off his well-turned calves and sock garters. It’s played for laughs, but under the surface it also foregrounds the female gaze and an appreciation of the male form—about as far as the Production Code would allow (Karlyn 82–85; Toles 118–20). And yes, sock garters are sexy stuff!

When our two enemies-to-lovers finally come together, identities revealed, Klara’s confession—“Psychologically, I’m very confused… but personally, I don’t feel bad at all”—beautifully summarizes the film’s blend of romantic longing, comic self-awareness, and emotional maturity as lofty ideals give way to embodied desire (Toles 120–21).

It also reminds us of the enduring value of a well-written letter, lively banter, and yes—showing off those sock garters—as pathways toward love.

Christmas in Connecticut (1945)

This film is deeply invested in domestic performance and rethinking gender roles in the postwar period (May 153–77; Spigel 43–60). Elizabeth Lane (Barbara Stanwyck) is a chic, urban career woman who quite literally cannot cook, while Jefferson Jones (Dennis Morgan) is a returning soldier whose domestic competence far exceeds hers. The film reverses traditional expectations in a playful way, showing us a heroine whose public success depends precisely on her ability to perform the homemaking she never actually does (May 162–70).

At the same time, Christmas in Connecticut anticipates what we now call “trad-wife culture,” a performance of traditional family values that is, ironically, a commercial enterprise. Elizabeth’s entire career depends on selling domesticity to her readers, and even her editor encourages her to “have another baby” in order to boost magazine circulation. Domesticity in this film is not simply a private virtue—it’s a business and a lucrative one (May 162–70; Radner).

Because the film was made in the immediate aftermath of World War II, it also participates in a larger cultural project of re-imagining national peace through the comforting image of home (May 153–77). In many ways, the film feels like an early prototype of the Hallmark holiday movie: sentimental, escapist, rooted in small-town fantasy, only not above a little titillating flirtation and sexual innuendos. When soldier Jones remarks that Elizabeth “doesn’t act married,” and she replies that she doesn’t “feel married,” it shows how the film flirts with ideas that were a touch daring for 1945, and indeed, even today (Karlyn 69–86). Of course, we know that Elizabeth is not married, but the more time she spends with the sailor, the more marriage with the right man is on her mind.

In fact, the film deliberately emphasizes the supposed scandals, such as infidelity, sex out of wedlock, and child-kidnapping, to diminish Elizabeth’s shocking secret: she can’t cook. Pretending to be a domestic goddess isn’t all that big of a deal in light of the other, larger messes Yarldey thought he would have to clean up. At the end of the day, domesticity is a business, and Elizabeth doesn’t have to change who she is to get her happy ending (which includes a hefty pay raise).

Barbara Stanwyck is “dazzling,” as Nancy Meyers’s The Holiday famously points out, and one of the pleasures of this film is watching her be the leading lady of her own life. She is glamorous, funny, and self-possessed, yet vulnerable enough to make the romance feel earned (Negra).

The film is ultimately about recognizing the difference between the “good on paper” partner and the person who is actually right for you. John Sloan, Elizabeth’s fake husband and wannabe suitor, looks ideal, but he is deeply narcissistic and interested primarily in the picture-perfect fantasy Elizabeth sells to her readers (Cavell 45–48). He even ruins a kiss by talking about plumbing—a mistake the movie makes sure we remember.

In a moment where she is clearly regretting her decision to marry him, she says, “John, when you’re kissing me, don’t talk about plumbing.”

He asks her, “What should I talk about?”

To which she practically responds, as any woman of sense should, “Well…do you have to talk?”

The real romantic partner, of course, is the young serviceman who appreciates Elizabeth exactly as she is—the one who knows how to handle her rocking chair, so to speak, who can literally roll up his sleeves and get the work done, and who shows his generosity of spirit not only in the way he treats her but even in how he tips the driver (Cavell 45–48).

It’s also important to remember that Christmas in Connecticut was made under the Hollywood Production Code, which heavily restricted the way films could portray sex and desire. Just like The Shop Around the Corner, this film has to get creative. Instead of explicit physical affection, Christmas in Connecticut uses domestic metaphors, suggestive banter, and flirtatious misunderstandings to convey erotic desire (Karlyn 69–86; Williams 2–8).

What we get, essentially, is sexuality disguised as wholesome Americana. The cozy fireplace, the shared meals, the holiday festivities, and the idyllic farmhouse setting become code-era symbols of desire, turning domesticity itself into a romantic spectacle. This is why the movie feels “sexier” than it looks—everything that can’t be shown is implied, and the pleasure comes from reading those implications. The Code wanted to protect audiences from “improper” ideas, but as this film demonstrates, repression often produced more interesting and playful forms of erotic expression (Williams 2–13).

Take the moment when Jefferson Jones shows Elizabeth that he knows how to “handle” her rocking chair just right—we all know we’re not really talking about furniture anymore. Nothing remotely explicit is happening on screen, but the movie winks hard enough for everyone to get the message. On the surface, he’s teaching her proper rocking technique, but come on—the scene is clearly about chemistry, closeness, and a certain physical confidence (Karlyn 69–86; Williams 6–9).

In other words, it’s all in the hips, baby.

We see echoes of this later when Elizabeth is rocking on the chair alone, clearly thinking of Jones with a suggestive smile on her face, and earlier in the film when she lovingly fingers the piano keys he’d just been playing—a clear stand-in for his male form (Williams 6–9).

In many ways, Christmas in Connecticut is a movie about becoming the leading lady of your own story. It suggests that happiness is not found in the fantasy of domestic perfection, but in the recognition of who actually supports your joy, your desires, and your sense of home (Cavell 45–48).

And if you take only one thing from this film, it is that you should never, EVER marry a person who talks about plumbing while kissing you.

Works Consulted

Cavell, Stanley. Pursuits of Happiness: The Hollywood Comedy of Remarriage. Harvard University Press, 1981.

Karlyn, Kathleen Rowe. The Unruly Woman: Gender and the Genres of Laughter. University of Texas Press, 1995.

May, Elaine Tyler. Homeward Bound: American Families in the Cold War Era. Basic Books, 1988.

McDonald, Tamar Jeffers. Romantic Comedy: Boy Meets Girl Meets Genre. Wallflower Press, 2007.

Neale, Steve, and Frank Krutnik. Popular Film and Television Comedy. Routledge, 1990.

Paul, William. Ernst Lubitsch’s American Comedy. Columbia University Press, 1983.

Poague, Leland. The Cinema of Ernst Lubitsch. A. S. Barnes, 1978.

Radner, Hilary. Shopping Around: Feminine Culture and the Pursuit of Pleasure. Routledge, 1995.

Spigel, Lynn. Make Room for TV: Television and the Family Ideal in Postwar America. University of Chicago Press, 1992.

Toles, George. Acting Ordinary in American Cinema. University of California Press, 1997.

Williams, Linda. “Film Bodies: Gender, Genre, and Excess.” Film Quarterly, vol. 44, no. 4, 1991, pp. 2–13. https://www.jstor.org/stable/1212758.

Alt text: Two classic holiday movie posters under a festive Christmas-themed design with decorative holly and gift boxes. Transcribed Text: What a Christmas! What Two Iconic Holiday Romantic Comedies Teach Us About Life, Love & History

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The Quiet Terror of Hallmark Holiday Movies: Folk Horror, Small Towns & Christmas Miracles

During the Before Times, I went to Smith College in what would end up being my last continuing ed travel adventure for some time. Located in a picturesque northeast coast small town of Northampton, this college has long been held as a bastion of liberal intellectualism and safe haven for scholastically-inclined women. I should have been excited, but nothing could explain the slow sense of unease that crawled over me during the long cab ride to that town. Sure, it could have been exhaustion from travel and so, so many delays. But there was no denying the quiet dread I felt as the sun set and the darkness seemed to swallow all sense of direction. I couldn’t help thinking, watching the treeline turn into dark, jagged teeth against the horizon in the fading light, that this was the perfect opening scene for a folk horror movie. 

I was in Stephen King Country, no doubt about it (which to my mind, is any vaguely east-coast small-town dotted landscape). Hey, I’m a desert woman through and through, and too much time on either coast leaves me longing for a landscape I understand and that understands me.

Thankfully, I arrived safely. Everyone was quite nice and the little town was small enough and safe enough for me to walk alone at night in search of dinner. I was grateful considering that I was one of the few people of color in the town (albeit white-passing) so, by horror movie standards, that would make me one of the first to go when things went all Children of the Corn.

As I strolled around the next day, however, I couldn’t shake this sense of unease, despite everyone, and I mean everyone, talking about what a perfect place Northampton was to live in. So inclusive! So harmonious! So happy! Just one look at the Black Lives Matter signs decorating the streets should have told me as much! Still, as I strolled around the neighborhoods on my conference break, it occurred to me that the beautiful little painted houses looked like the perfect setting for a Hallmark movie…or a B-horror movie. And then I found myself, quite literally, on Gothic street! The signs couldn’t have been clearer…something was not quite right.

No, I’m not here to roast Smith College, at least not any more than I do the rest of the Ivory Tower Collective otherwise known as academia. I left Northampton with gratitude for the experience and an even deeper gratitude for a public education and a life in the Land of Enchantment with wide open skies, a landscape I knew intimately, and adobe houses that, while not specter-free, were at least the kind of architecture and history that I knew how to make myself at home in. 

But I also couldn’t shake the overlapping similarities between small-town romance and small-town horror, the shades and echoes of which followed me throughout my stay in Northampton. As someone who loves romance and horror, it was hard not to see the small town setting as a nexus for exploring our fundamental humanity—and, in the case of the gothic, our darkness. Like academia, a college campus is its own kind of small town, and a remote rural setting is a focused place that, for its compactness and isolation, magnifies the light and dark of the human experience. And, like in academia, one person’s “safe space” is another person’s nightmare of gatekeeping, performative allyship, and tone policing. 

Radcliffe’s Quiet Terror…

I returned to these musings one year while binge-watching cheesy holiday movies. As I waded through tales of struggling Christmas tree farmers and city girl grinches, gingerbread artists and CEOs who’ve lost that Christmas magic, and more cookie decorating contests, tree lighting events, and neighborhood caroling than should be considered legal, it occurred to me that these films had an awful lot in common with folk horror. The quiet terror in the Scrooge-like protagonists was palpable as those big city fishes out of water in small, out-of-the-way towns were asked to endure local traditions and participate in timeless rituals until the ultimate culmination of all these ceremonies: The burning of the Wicker Man, I mean, the yule log, I mean, the lighting of the Christmas tree.

Don’t get me wrong, I’m no stranger to the joys of cheesy holiday films filled with Santas masquerading as reindeer ranchers or plucky businesswomen teaching princes how to be down with the people and put up a Christmas tree or whatever. But if folk horror stands out for illuminating the darkest corners of the collective unconscious—and the collective urge to conform to the status quo—then holiday films are conspicuous for their absolute lack of darkness. Childhood traumas, and deaths of beloved family members, from parents to spouses, are quietly swept under the rug, used only as window dressing to make our plucky protagonists relatable, interesting, or otherwise worthy of redemption. Any meaningful discussion of those traumas is forsaken in an effort to get to the snowman-building party on time. No, those traumas are quiet, hidden, and like in folk horror, kept just out of sight (until the end of the horror movie anyway).

When I think of folk horror, I think of Anne Radcliffe’s definition of terror. It’s often quiet, eerie, and seemingly innocuous—until it’s too late. Radcliffean terror is frightening simply because it is the thing we cannot see—it plays at the edges of our sight, fueling our imagination and making us fear the unspoken, the unseen, suppressing the unsettling feeling that something isn’t quite right. And, while some folk horror often descends into actual horror—the in-your-face violence and traumas that you can’t look away from or ever unsee—it all begins with Radcliffe’s quiet, uncanny terror.

Folk horror is also a genre adept at exploring the terror of how white supremacy, oppressive social norms, and heteronormativity, to name a few issues, are quietly reinforced and any expression of otherness stamped out. Of course, folk horror critiques these things, showing them as the evil that they are. In contrast, the quiet terror in Hallmark Christmas movies—excuse me, holiday movies—was, for a long time, the suppression of queer relationships and BIPOC characters with skin dark than a paper bag, not to mention anyone who wasn’t conventionally religious. This was Candace Cameron Bure Land, after all, where everything must remain snow white, candy-cane sweet, and cleaner than a born-again Christian’s heart. And while it’s true that much of that is changing thanks to new network management (more on that later), there was a long time when issues of race, sexuality, and other “taboos” were silenced in order to keep the network a “safe space” for the Bure’s of the world.

Terrifying! 

—but also not unlike the small, insular communities in many a folk horror tale.  Let’s take a closer look…

Is it Christmas Magic…or the Call of Cthulhu?

For the purposes of this essay, I’m going to focus my reading on a handful of movies that I feel best represent the folk horror genre, old and new, and the holiday movie genre typified by Hallmark movies (hey, I’m not above using the network name a clickbait title, but let’s be real, they aren’t the only ones doing these sorts of movies). Both The Wicker Man (1973) and Midsummer (2019) are iconic films to the folk horror genre and speak to what is quietly terrifying about insular communities, not to mention the slow-burn gothic elements that signal things Will Not End Well. 

And, dearest readers, I must be honest and admit that I completely blanked when it comes to naming specific Hallmark holiday movies to compare these two folk horror films, although, in retrospect, I shouldn’t be surprised. All the movies are so similar that it is impossible to tell them apart. But, since I’m on a roll roasting Bure for her bigotry, I’ll use two of her movies that have become Hallmark staples and defined the holiday movie over the last decade, Let it Snow (2013) and Christmas Under Wraps (2014). But, seriously, I could be describing just about any small-town holiday movie as you’ll see with the other films I list.

Now, let’s take a look at what these genres have in common so you can decide if the magic behind these stories is a Christmas miracle or the byproduct of the cult-worshipped Cthulhu, an octopus-like monster whose dreams shape the very fabric of our existence!

Timeless Traditions…

Both The Wicker Man (1973) and Midsommar (2019) center around warm-weather holidays, respectively Beltane and the summer solstice, and, until recently, most holiday movies centered around Christmas. Let it Snow (2013) focuses on a variety of holiday traditions from around the world and Christmas Under Wraps (2014) deals specifically with the joys of the Santa Clause myth.

A Welcoming Community & an Outsider who Becomes Part of the Family…

Both Let it Snow (2013) and Christmas Under Wraps (2014) feature a Big City Bure who doesn’t have time for the frivolity and festivities of Christmas until she is welcomed into the quirky small town of Garland, Alaska (Let it Snow) and learns that it just might be the home base of Santa Clause! In Christmas Under Wraps, Big City Bure learns that not everything needs to be about corporate bottom lines and efficiency. Sometimes, it’s about waffles and ice fishing and cute inn owners. There’s no way she can go back to city life after that!  

Similarly, the young adventurers of Midsommar are welcomed with open arms to the Love and Light commune of the Hårga in backwoods Hälsingland, Sweden. Likewise, the upstanding Sergeant Howie is treated like a special guest when he lands on Summerisle in The Wicker Man. That’s old-school community charm for you!

Singing and Dancing…

Let’s not forget the hearty welcome Police Sergeant Neil Howie receives when he visits the island of Summerisle and gets a boisterous round of song and dance at the local pub and inn. Who doesn’t enjoy uncomfortably suggestive songs with equally repulsive dance moves about the landlord’s daughter with both the landlord and his daughter present and clearly enjoying themselves? This festive song and dance pales in comparison to the maypole dancing of Midsommar where the only thing more extra than the flower adornments is the aggressive twirling. Fun times! As for holiday movies, well, there is always a caroling scene. Always. The Christmas Cottage (2017) is just one of thousands of examples. 

An Annual Festival…

Like caroling, there’s always a party to be had! And, if you’re (un)lucky, you just might be roped into participating. It may be May Day or it may be Christmas—either way, it’ll be a party you’ll never forget!

Precocious Children…

Who can forget that precocious little school children or that audacious little girl, supposedly “missing,” who leads the sergeant on a merry chase in The Wicker Man? Then there are the young girls in Midsommar who aren’t above a little mischief as they spike drinks and plant a little something extra special in the food of their esteemed male guests. See A Princess for Christmas (2011), A Crown for Christmas (2015), Switched for Christmas (2017), and Picture a Perfect Christmas (2019) for kids who are just a little too clever for their own good and not above orchestrating a romantic entanglement for their adult counterpart(s). Thrown in Children of the Corn (1984) and The Bad Seed (1956), and you’ve got a neat set of stories that show just how cute—and quick-witted—little kids can be!

Quirky Courtship Rituals…

Mingle All the Way (2018), The Christmas Cottage (2017), The Engagement Clause (2016), A Bride for Christmas (2012)…seriously, so many wedding/bride/engagement Christmas movies! Clearly, you will cease to be a valuable member of these insular societies if you aren’t marrying and reproducing. But they are nothing compared to the joyful communal copulation in The Wickerman, not to mention the naked dancing around a fire in that movie, or the maypole dancing and “forced seduction” of your soon-to-be-ex boyfriend (to put it VERY euphemistically) by a group of fertile young women in Midsommar

Delicious Treats!

See any holiday movie with “gingerbread,” “cookies,” “baking,” “sweet,” or “candy canes” in the title. A Cookie Cutter Christmas (2014), The Sweetest Christmas (2017), Christmas Cupcakes (2017)…you get the idea. Seriously, is it even a holiday movie without a cookie-making scene or a baking contest? Of course, we have the delightful post office/drugstore/candy shop in The Wicker Man where jars of dried foreskin and hard candies sit side by side, or the tasty cakes with a special ingredient (pubic hair) of Midsommar. Yum!

Traditional Values…

Like the heartwarming community in Midsommar, many Hallmark movie small-town communities are known for their cozy conformity, sparkling eugenics, and dazzling white supremacy (see previously mentioned Bure movies). They too, want to welcome you into their loving arms—so long as you have blond hair, blue eyes, and light skin. Dani, in Midsommar, survives because she looks just like everyone else, whereas Sergeant Howie in The Wicker Man doesn’t survive specifically because he isn’t like everyone else (he’s a Christian virgin, not a sex-positive pagan). Hey, it’s important to maintain the old ways!

A Festive Makeover…

Take any holiday movie about royalty and you will most definitely get a glamorous makeover moment where the nanny/reporter/basic bitch will be transformed into a princess with the coaxing of helpful staff, a sparkly dress, and a can-do attitude. A Princess for Christmas and A Crown for Christmas are just two examples. Although the heroines’ transformations in those films from ugly ducklings into princess swans are nothing compared to Dani in Midsommar as she gets a glamorous dress made of flowers with a glorious crown to top it off. Royalty, indeed! Even Sergeant Howie gets his time to play dress up, first as a fool and later as a sacrificial lamb. What joy!

Holiday Miracles…

Let’s circle back to the Bure stories here. Both Let it Snow and Christmas Under Wraps end with the Big City Bure learning to love the small-town charm and festive holiday spirit—with a side of love! She’s also able to save Santa—and Christmas—in Christmas Under Wraps and figure out how to keep a small inn in the black while also highlighting what’s unique about it in Let it Snow. Take that corporate cookie-cutter holiday!

Wait, that’s a different movie. I think.

Finally, we learn that the sergeant in The Wicker Man was specifically called to this secluded island to help solve the problem of failed crops—he’s their only hope! And Dani, in Midsommar, finally finds the family, love, and acceptance she’s always craved by the end of the movie. She will never be alone again. Heartwarming!

A Lit Ending…

Folk horror and holiday films always end the same way: LIT! It could be with the lighting of the Christmas tree (I’m not even going to bother listing specific holiday movies here—see all the Hallmark holiday movies ever made); the cleansing fires of the Hårga that help you release the negative things in your life, like bad exes; or the wicker man himself, where you get a staring role as kindling!

See? Folk horror and small-town holiday movies aren’t so different after all.

A Walk Down Gothic Street…

In the end, you might be wondering why I’m taking the time to write about small towns, holiday romances, and folk horror. It’s simple: Stories shape us. Stories inform. Stories help us explore and reflect on our life experiences, such as why a visit to a prestigious college would feel strangely triggering. 

There’s a fine line between cozy community and frightening insularity, powerful belief in something bigger than us and violent zealotry, divine miracles and human monstrosities. And, sometimes the most horrific things are candy-coated, all the better to make the social conditioning easier to swallow.

As for Smith College, well, I finally figured out the gothic stain on this idyllic supposed sanctuary. Like so many other (dare I say all?) higher education institutions, it struggles to take its anti-racist agenda seriously and take its other inclusive agendas beyond the performative. Allyship is about active inclusion and meaningful reparations, not pretty words. Academia is much like the small towns I’ve been writing about: Sometimes a safe haven for those in search of like-minded souls, sometimes an incestuous cult that silences outsiders who question the status quo and don’t actively worship Cthulhu.

Yet there is still hope.

In perhaps what some would consider the surprise of the century, Hallmark is being aggressively more inclusive, including more stories with queer and BIPOC characters. It’s a REALLY BIG DEAL, in case you didn’t know this, to see them centering these traditionally marginalized identities in stories of joy, love, hope, and a holiday bake-off. But if you still want that back-woods Midsommar charm, you can find it on GAC Family Channel, where Bure and her friends like the criminal Lori Loughlin, are holding court. Perhaps we can all write a letter to Santa asking him to get Elon Musk to buy the channel. He would be the perfect CEO Scrooge to run GAC into the ground.

What a Christmas miracle that would be!

The Bruja Professor, a witchy take on literature, the occult & pop culture, is the scholarly sister to Enchantment Learning & Living, an inspirational blog celebrating life’s simple pleasures, everyday mysticism, and delectable recipes that are guaranteed to stir the kitchen witch in you.

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